A new supply chain report claims that Apple’s 2024 iPad Pro models with OLED screens will cost up to 80% more than the current releases.
The 12.9-inch edition, which The Elec consistently refers to as a 13-inch model, is said to be 60% more costly. It will start at $1,800.
According to The Elec, its industry sources are divided in their response to the potential prices. The publication summarizes people in favor of the price as saying it is “a reasonable increase even considering that it is an Apple product with loyal customers.”
Sources arguing against the move, though, are summarized as saying that, “the iPad is not as loyal as the iPhone and has a lot of replacements [alternatives], so it will be difficult to maintain the existing iPad Pro lineup sales at $1500 to $1800.”
The Elec has a poor reputation for predicting Apple’s plans, but a much stronger one for its industry sources. In this case, it’s also likely that the price increase claim is correct because Apple wants two layers of OLED on the iPad Pro, instead of one.